Eventi

Super Bowl: 100 milioni di telespettatori

Si è svolto il Super Bowl, l'evento clou per la tv negli Usa

Los Angeles Rams wide receiver Odell Beckham Jr. (3) goes down while holding his knee during the first half of the NFL Super Bowl 56 football game against the Cincinnati Bengals, Sunday, Feb. 13, 2022 in Inglewood, CA. (AP Photo/Tyler Kaufman)
Mary J. Blige performs during halftime of the NFL Super Bowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Chris O'Meara)
Los Angeles Rams outside linebacker Leonard Floyd (54) in coverage against the Cincinnati Bengals during the NFL Super Bowl 56 football game Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Steve Luciano)
Dr. Dre, left, and Snoop Dogg perform during the halftime show at the NFL Super Bowl 56 football game Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Steve Luciano)
Los Angeles Rams free safety Taylor Rapp (24) in coverage against the Cincinnati Bengals during the NFL Super Bowl 56 football game Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Steve Luciano)
Snoop Dogg performs during halftime of the game between the Los Angeles Rams and Cincinnati Bengals in Super Bowl 56, Sunday, Feb. 13, 2022 in Inglewood, Calif. (AP Photo/Doug Benc)
The Cincinnati Bengals huddle before a play against the Los Angeles Rams during the NFL Super Bowl 56 football game Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Steve Luciano)
Justin Bieber, right, and his wife, Hailey, watch during halftime of the NFL Super Bowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Lynne Sladky)
50 Cent arrives during halftime of the NFL Super Bowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals, Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Tony Gutierrez)
Cincinnati Bengals wide receiver Ja'Marr Chase (1) attempts to get past Los Angeles Rams cornerback David Long (22) during the NFL Super Bowl 56 football game Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Steve Luciano)
Eminem performs during the halftime show during the NFL Super Bowl 56 football game between the Cincinnati Bengals and the Los Angeles Rams Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Steve Luciano)
Cincinnati Bengals tight end Mitchell Wilcox (84) takes a moment before the NFL Super Bowl 56 football game against the Los Angeles Rams Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Steve Luciano)
Mary J. Blige performs during halftime of the NFL Super Bowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals, Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Ted S. Warren)
The Cincinnati Bengals take the field during introductions before the NFL Super Bowl 56 football game against the Los Angeles Rams Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Steve Luciano)

Tra domenica e lunedì scorso è andato in onda l’evento più atteso negli Stati Uniti d’America: il Super Bowl. Evento sportivo, certamente, con la finale del campionato di football americano NFL, vinta dai favoriti Los Angeles Rams, che hanno battuto i Cincinnati Bengals.

Ma anche e soprattutto il più costoso intervallo pubblicitario del mondo, il famoso Halftime Show. Per avere un’idea dell’importanza di questi spazi pubblicitari di 30 secondi l’uno, preparati da mesi a questa parte dai migliori creativi d’America, basta pensare che gli inserzionisti hanno pagato qualcosa come 7 milioni di dollari. I più prestigiosi brand del mondo si sono sfidati, gareggiando nell’ingaggiare famosi testimonial e rapper.

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