La moda italiana rialza la testa

Nell’anno più negativo mai registrato per il settore del lusso, l’industria della moda italiana sta cercando di riportare l’ottimismo nel settore organizzando la Milano Fashion Week ibrida, live-digitale, dal 23 al 28 settembre. In programma 23 sfilate dal vivo e 37 presentazioni, per un totale di 52 spettacoli, 24 dei quali in formato digitale. La pandemia COVID-19 ha costretto molti marchi di moda a ripensare il modo con cui mostrare le proprie collezioni. (AP Photo / Luca Bruno e Alessandra Tarantino)

A model shows a creation by Caterina Moro part of the 2021 spring-summer collection during the Altaroma fashion show in Rome, Thursday, Sep. 17, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Alessandra Tarantino)
Models for Gretel Z. present creations part of the 2021 spring-summer collection during the Altaroma fashion show in Rome , Tuesday, Sep. 15, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Domenico Stinellis)
A model shows a creation by Caterina Moro part of the 2021 spring-summer collection during the Altaroma fashion show in Rome, Thursday, Sep. 17, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Alessandra Tarantino)
Models for Sartoria 74 present creations part of the 2021 spring-summer collection during the Altaroma fashion show in Rome, Tuesday, Sep. 15, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Domenico Stinellis)
Models for Gretel Z. present creations part of the 2021 spring-summer collection during the Altaroma fashion show in Rome , Tuesday, Sep. 15, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Domenico Stinellis)
Models show creations by Caterina Moro part of the 2021 spring-summer collection during the Altaroma fashion show in Rome, Thursday, Sep. 17, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Alessandra Tarantino)
A model shows a creation by Caterina Moro part of the 2021 spring-summer collection during the Altaroma fashion show in Rome, Thursday, Sep. 17, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Alessandra Tarantino)
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